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Sex is like money; only too much is enough — John Updike

May 01, 2016

It’s a popular notion that couples who engage in more sex are more content in their relationship than couples who engage in less. But is it true? Perhaps sex operates like money. In that area, research has revealed that the greater one’s family income, the higher the level of reported satisfaction — but only to a point. Beyond a certain income level, more money doesn’t enhance satisfaction. Could it be that way when it comes to sex?

Studies have demonstrated that higher sexual frequency leads to greater romantic relationship happiness. And that higher sexual frequency also leads to greater overall well-being.iii But researchers at the University of Toronto wondered whether there’s an upper limit beyond which more sex doesn’t seem to increase relationship satisfaction or well-being?iii To investigate that question, they conducted three studies examining data from over 30,000 individuals. Their 2015 findings indicated that what’s true for money seems true for sex: beyond a certain point — an average of one sexual encounter per week — increasing the frequency of sex doesn’t seem to produce added benefits for people in ongoing, partnered relationships.

Why is more not better? Definitive answers haven’t been determined. Perhaps, as it is with money, we compare ourselves to those around us and feel satisfied based on an assumption that weekly sex is typical for people like us. Or maybe when it comes to couples with busy lives, including work and children, feeling pressured to engage in more frequent sex may be stressful in itself. Perhaps the challenge of making the effort (and finding the time) for more sex cancels out the potential benefits of greater frequency.

But what matters more than statistical averages is each couple determining its own optimal frequency. Honest conversation is the way to go: How are we feeling about our sex life? Are we content with its frequency? What obstacles might be standing in the way of a more satisfying sex life? Can we think of ways to resolve those obstacles? Rarely is this an easy conversation, so schedule it — put it on the calendar — for when there’s energy and no distractions, when moods are upbeat and stresses are low. Egos bruise easily when talking about sex, so be gentle and kind and assume good intentions in one another. You’ll probably think about this conversation many times afterwards, so participate in a way that you’re unlikely to later regret.

References & Citations

i Blanchflower, D. G., & Oswald, A. J. (2004). “Money, sex and happiness: An empirical study.” Scandinavian Journal of Economics, 106, 393–415. doi:10.1111/j.1467-9442.2.

ii Cheng, Z., & Smyth, R. (2015). “Sex and happiness.” Journal of Economic Behavior & Organization, 112, 26–32.

iii Muise, A., U. Schimmack and E.A. Impett, “Sexual frequency predicts greater well-being, but more is not always better.” Social Psychological and Personality Science.10.1177/1948550615616462.